YAB (yet another blog) Site

Posts tagged ‘Coveo’

Search Engine Optimization

SEO – Search Engine Optimization is one of the very important and most widely discussed process or technique. It is meant primarily to attract traffic from the Search Results on Search engines, without any payment or advertisement based relevance boosting involved. Apart from matching exact keywords, SEO, is governed by quite a number of factors including the following and each has unique weight-age and scoring pattern:

  • URL and Domain Architecture – friendly URLs containing keywords to the Page topic and searchable content
  • Structure of the Content – usage of right tags for titles, description, Structure, headers
  • Information Architecture (IA) – Usage of structured data to enhance listings
  • Speed, Authenticity and Authority of the Source
  • Mobile friendly – Responsive Design
  • Analytics – Page Engage factor, History, Shares
  • Personalized – Suitable for Country, Language or Locality
  • Sitemaps – create both HTML and XML versions of Sitemap. Makes it easier for Search engines to crawl the site

At my work, we use a home-grown framework based on Sitecore for Site, application building. In this platform it is ensured that implementation of SEO is embedded into its components, IA and Domain strategy so that all the future sites built on top of this framework reaps the benefit of SEO, by default. When the Sitecore UI Components are built, IA and Data design is to ensure the templates fields be mapped to fill content for the right tags. Content Authors need not worry about the UI representation but they focus on the Business Analysis and Keyword research primarily.

There are plenty of guides to say which meta tags to use for different purposes like, Title, is the most important tag and there are guidelines to check the quality of the content in terms of length, placements, relevant and non-duplicated keywords, etc. A well written tags are, to say SEO, is well-begun, and rest of the techniques ensure your pages get the right attraction on top of the table in the Search results from search engines.

URL strategy

In my application, there are quite a number of dynamic pages that are generated for products/items driven by Search (Coveo, in this case). In order to ensure these products are searchable, URL being friendly, containing Keywords on search, is very important. here’s an example of and Map Address.

When you examine these URLs reveals the structure and also keywords like “Gas Stations” and also the URL has location related details. When Search engine is returning the Gas Stations NEAR La Marque TX, this URL matches and tops the search results. Similarly, the URLs included on the Coveo Search index repository has clickableURI that are deep-linked to product directly. Deep linking to friendly URLs with product names instead of product id makes more practical sense.

SEO Periodic Table

Here’s  an interesting view of factors related to SEO, prepared by Agency, viz., Search Engine Land. (It reminds me back to my school days when I was forced to read the Periodic table !) However, this SEO periodic table is an interesting representation of various factors that could influence Search Engine Results Page (SERP) It provides SEO into two categories, On-the-page and Off-the-page factors. It also lists the interesting aspects of which feature attracts and which feature create negative scoring among major search engines including Google, Bing, and Yahoo.

(Ref:  http://searchengineland.com/guide/seo)

 

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Dusting the blog

Last few years, was very quite – No blogging. Its time to dust the blog. Looking back, the last 12 months is one good learning experience. To begin with, it was a good learning experience with Sitecore, Coveo 4 sitecore, Azure (IaaS), also was introduced to AngularJS. Above all, the new stint at Digital group proved a good learning experience.

Its time to roll up sleeves and do some keystrokes to (b)log them here ! Hope the momentum is sustained.

From time to time, the technology buzzwords and trends keeps changing. Early  last year, ‘Digital‘ buzzed more than any other, across the IT sector. As definition of Digital keeps evolving and maturing, Automation is very loud this time of the year, followed by AI in the same wave of trends. Blockchain is another key buzz I hear on the organization focus and also on technical forums and chat groups. I see the adoption cycle for Blockchain very similar to the adoption of Cloud few years back. Initial hesitations and speculations are always part of the early life cycle. I’m sure coming months would have more traction on the Distributed Public Ledger technology (Blockchain). Azure’s recent support for Ethereum Consortium Blockchain – Microsoft’s Blockchain as a Service (Baas) / Azure Blockchain Service is a welcome step forward for broader Blockchain adoption.

In the coming weeks, shall share more on the thoughts around the new buzzwords and Sitecore related learning.

Until then, Happy weekend.

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